Good question for anyone pairing a generator to it's load to serve. Everyday AC appliances are all designed to operate within the margins of the smallest typical circuit wich is 15 amps in residential. The formula for calculating the load should be done in watts (we're in luck, most generators are too!)
The power, "watts", is determined by multiplying amps by voltage- 120v X 15a = 1800w. As per manufacturer standards, they never exceed 80% of that total. 1800x.80=1440w, now, for simplicity, round up to 1500w. Any appliance you can find does not exceed 1500w, or about 12,5 amps- 12.5a X 120v = 1500w. Confused? It's pretty simple.
For each appliance, add 1500 watts. 2 large appliances will run on a 3000 watt generator. However, both at once will be running your generator at near maximum capacity, so, I would upscale the generator by another 1/3. That would make it a 4500 watt for safe operation at continuous duty. Don't worry about "start up" or inrush currents with appliances, it's unlikely they'll both put such a demand on the system that it would pose any problem.